Truth in Advertising Part 10: The Frustration of False Scarcity
When consumers believe an item is about to sell out or a deal is about to expire, they act quickly. Scarcity drives purchases, whether through ticking clocks, limited supply warnings, or going-out-of-business sales. The Utah Truth in Advertising Act prohibits these deceptive trade practices. What is the Utah Truth in Advertising Act? The Utah Truth […]