Is That BOGO Deal Really Free? Utah’s Six-Month Rule on “Free” Offers
Everyone loves a good deal, especially one labeled “free.” A “Buy One, Get One Free” (BOGO) offer feels like a special, short-term event. But when a “sale” never ends, the promotional price becomes the everyday price. The discount is an illusion. The Utah Consumer Sales Practices Act (UCSPA) and its rules address this problem. They […]