The Utah Fine Print Rule: Disclosing Exclusions and Limitations in Ads

The Fine Print Rule Utah Administrative Code R152-11-2 governs how suppliers present offers in advertising and promotional literature. The rule implements the Utah Consumer Sales Practices Act. It addresses how the terms behind an advertised offer are disclosed. A supplier must state any material exclusions, reservations, limitations, modifications, or conditions clearly and conspicuously. These terms […]