When consumers navigate the marketplace, they encounter a constantly evolving array of marketing tactics, digital storefronts, and promotional strategies. While many deceptive practices—like fake sales

When consumers look for the best deal, they frequently compare the prices of different brands or models. If a retailer claims their store-brand television is

When consumers look for the best deal, they often rely on broad comparisons. If a grocery store claims that its “produce is consistently cheaper” than

When consumers see a bold claim that a store has “the lowest prices in town,” or an advertisement declaring that a specific competitor charges 20%

When consumers see a product advertised with a discount, such as “Was $100, Now $50,” they expect that the original price was a genuine, standard

When consumers look for the best deal, they often rely on price comparisons to make their decisions. If a business claims that a study, an